About Dr. Matthias Koch

  • Leadership position in Europe's leading pet supplier retailer
  • Several years of strategy consulting in Europe and Asia, focus on retail, wholesale and FMCG
  • Enthusiastic about bringing German premium pet products to Asia
  • Founder of PetSupply Services

In Anibene, we promise to

  • shorten the gap between worldwide high-quality manufacturers and Singaporean consumers 
  • become a trusted distributor providing a wide range of premium pet food, accessories, supplements, etc for customers
  • provide exclusive products available if required. 


From a pet-owner heart to an experienced leader mind in pet supplies retail, Anibene's vision is to lead the SEA pet food market by providing a variety of premium and innovative products as well as private labels from global well-known brands. We want nothing but the best for our four-legged friends. 

Anibene prides ourself in our quality services.

Due to the various experiences of our founder, Anibene is not just an ordinary pet supplies distributor. We actually offer other services such as consulting and private label services. We would like to think of ourself as a one-stop avenue for people who wish to venture into the pet supplies industry. 

Anibene is happy to provide the products to more retailers in Singapore and all over Southeast Asia countries. who are professionals in the pet care field, pet shops, pet supermarkets, veterinary clinics, training & handling centre. 

Being an expert in many distribution channels, from retailing to e-commerce, Anibene is serving millions of pets across the borders. 

Our team sincerely welcomes partners from all over the world for potential future collaboration. We believe that by sharing the same belief, our partnership will grow strong and together, we are going to make the world better for our four-legged friends! 

Anibene partners with brands that are sustainably sourced. 

In addition, there is also minimal wastage with recyclable packaging 

In Anibene, we strongly believe in giving back. Hence, we are in partnership with the Singapore Save our Street Dog Organisation to aid them in their mission of enhancing the welfare of rescued dogs. 

For every 25 bags sold, we will be donating a bag to SOSD