Make Pet Suplies your next Success

ANIBENE supports you in the creation of your of pet supplies category. We offer you prime access to the leading suppliers of German pet food and non food products in high and premium quality. We do not only serve as an import agency, but also as an active consultant to make your pet supplies range a success.

ANIBENE based on the founders experience as head of business development in Europe’s #1 supplier for pet supplies.

  • Established contacts to leading European - especially German – manufacturers
  • Brands and private label supply
  • Cooperation with one selected manufacturer per subcategory - providing scale economies, existing certificates, a proven supply chain for most Asian markets
  • Focus on high quality range only – gain from the premiumization trend
  • Exclusive products – to be commonly developed upon request

About Dr. Matthias Koch

  • Leadership position in Europe's leading pet supplier retailer
  • Several years of strategy consulting in Europe and Asia, focus on retail, wholesale and FMCG
  • Enthusiastic about bringing German premium pet products to Asia
  • Founder of PetSupply Services